20 Aug How good is your exposure?
When selling a product or service, ask yourself how good your exposure is or realistically can be. How can you get the word out about what you have to offer?
There are several ways to let the world know about you and your business. In many cases, others have done the hard work of setting up marketing websites and networks that you can use. For instance, if you are selling real estate, then have you consider paying a MLS (multi0listing service) to blast your ad out to all of their affiliates?
Then, use traffic ranking estimates to find out where people’s eyes are and get your ad in front of them, whether by posting a video on YouTube or buying ad space from Google.
If you have a website, it might be worth hiring an expert to try and get ranked on the first page of Google results. Google gives a lot of weight to the age of a website, so beware of the competition.
It’s not just about crafting the perfect ad – it’s also about getting your ad out there in front of the people who need to see it.