When you are marketing a product or a service online, you should pay special attention to your offer, especially as compared to that of the competition. What sets your offer apart from theirs? What will make people go to you instead of them?
Here are some ideas to keep in mind:
- Consider offering a better version of the product/service
- Set a lower price
- Use incentives (buy today and get X% off!)
- Focus on the quality customer service customers will get with you
- Include all the details that a person will need to make a decision then and there
Then put all of this together into an appealing and professional presentation, then watch the money start coming in!