"Think outside the box and locate some new opportunities that others may have passed over. Look at the people (outside of your family and coworkers) and try and see what kind of need they have. Is there a hole in their daily lives that you can help to fill? Think practically, and use your imagination."The best products and the best investments are those that fill a real need in the loves of people around you. That's why restaurants, clothing stores, and auto mechanic garages last for years and years, while cupcake and DVD rental stores have disappeared. One group fills a real and lasting need in the lives of people, while the other only offered temporary luxuries. Casinos fit into that second group.