02 Dec Low cost ways to market your land
Getting the word out about your parcel can feel pretty overwhelming during your first few deals. Your first instinct might be to pay a company to do the work for you, and while eBay and Landwatch.com can get help get your ad in front of lots of eyes, if you are working with a limited budget then it might be worth your while to look at the low-cost and free options for advertising your land.
Here are some ideas.
Craigslist is a site where you can post pictures and text to let people know about your land. You can post the same ad once every 48 hours.
- Pros: The site is free, is well-organized, and people from all over the world can access it.
- Cons: You must manually enter your ad constantly to keep it visible. This takes time.
Putting up a sign is not very high tech, but it is effective for letting people near the parcel know that it is available. Many of my students have ended up selling their parcel to the next door neighbors within days.
- Pros: Signs only cost a couple of dollars and it only takes a few minutes to put one up.
- Cons: While effective, signs only reach a very limited amount of people.
Fliers, whether stapled to telephone poles of handed out to individuals, can catch the eye of just about anyone that sees them. Bright colors, inviting messages, little tabs you can rip off with phone numbers or email lessons – all are eye candy.
- Pros: Very low cost and easy to reach large amounts of people, especially if the fliers are posted in high-traffic areas.
- Cons: The advertisement isn’t targeted at all, and even though lots of eyes might see your ad, those eyes might not be the least bit interested in purchasing what you are selling.
The best low-cost marketing campaign will probably use a combination of these options and maybe even some of the more basic free options. Remember, your goal is to let the right people know about what you have and not to waste time and money getting the word out to the wrong folks.
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